40+ Best Free and Paid Amazon Ads Tools: The Complete List (2023 Update)

In this guide, you will find a comprehensive collection of the best Amazon agency ad tools. Whether you're looking for free or paid options, this guide has got you covered.Improve your Amazon ad strategies, increase visibility, and boost sales with the help of these best Amazon agency tools. I have personally tested and evaluated 46 different tools, so you can trust the recommendations provided here.

KEYWORD RESEARCH TOOLS

MerchantWords

• Cost: Paid
• Description: MerchantWords offers a vast database of keyword data based on Amazon searches, aiding sellers in identifying high-value keywords to optimize their product listings. Its extensive reach and precise insights make it a go-to tool for keyword research.
• Official Website: MerchantWords

Helium 10

• Cost: Freemium
• Description: Helium 10 is a comprehensive suite providing powerful tools for keyword research, listing optimization, and competitor analysis. Its diverse range of features and user-friendly interface make it a standout choice for sellers looking to boost their Amazon sales.
• Official Website: Helium 10

Jungle Scout

• Cost: Paid
• Description: Jungle Scout assists sellers in product research and identifying profitable niches on Amazon. Its data-driven insights and user-friendly platform make it a valuable tool for sellers aiming for success on the platform.
• Official Website: Jungle Scout

AMZScout

• Cost: Freemium
• Description: AMZScout offers a range of tools for product research, keyword tracking, and sales analytics. Its focus on data-driven decision-making and user-friendly interface makes it a helpful companion for Amazon sellers.
• Official Website: AMZScout

Sonar Tool

• Cost: Free
• Description: Sonar Tool offers a free Amazon keyword research tool to help sellers identify high-traffic keywords for better product visibility. Its simplicity and accessibility make it a valuable resource for sellers.
• Official Website: Sonar Tool

AMZ One

• Cost: Freemium
• Description: AMZ One provides keyword and ASIN research tools, assisting sellers in optimizing listings and improving product rankings. Its focus on insights and optimization tools makes it a helpful asset for sellers.
• Official Website: AMZ One

AMZBase

• Cost: Free/Freemium
• Description: AMZBase offers various tools, including a product inspector and calculator, aiding sellers in product research and analysis. Its comprehensive set of tools makes it a versatile option for sellers.
• Official Website: AMZBase

Unicorn Smasher

• Cost: Free
• Description: Unicorn Smasher, a Chrome extension for product research on Amazon, provides sales estimates, insights, and more. Its simplicity and real-time data make it a convenient choice for sellers.
• Official Website: Unicorn Smasher

AMZShark

• Cost: Paid
• Description: AMZShark provides tools for sales tracking, keyword research, and competitor analysis, aiding sellers in growing their Amazon businesses. Its comprehensive set of features and in-depth analytics make it a valuable tool for sellers seeking growth.
• Official Website: AMZShark

PPC MANAGEMENT TOOL

Quartile

• Cost: Paid
• Description: Quartile specializes in Amazon Advertising automation, offering AI-driven tools to optimize campaigns, manage bids, and maximize ROI. Its focus on automation and data-driven decision-making makes it a valuable asset for Amazon sellers aiming to streamline their advertising efforts.
• Official Website: Quartile

Sellics

• Cost: Paid
• Description: Sellics offers comprehensive PPC management and optimization tools for Amazon sellers. Its robust suite of features includes analytics, keyword ranking, and campaign management, making it a top choice for PPC optimization.
• Official Website: Sellics

AdBadger

• Cost: Paid
• Description: AdBadger focuses on Amazon PPC optimization, offering tools for campaign management, bid optimization, and analytics. Its emphasis on streamlining PPC efforts and maximizing ROI sets it apart.
• Official Website: AdBadger

Ignite by Seller Labs

• Cost: Paid
• Description: Ignite by Seller Labs provides PPC management and optimization tools tailored for Amazon sellers. Its intuitive interface and automated features assist sellers in managing and optimizing their advertising campaigns.
• Official Website: Ignite by Seller Labs

PPC Entourage

• Cost: Paid
• Description: PPC Entourage offers automation and optimization tools for Amazon PPC campaigns. Its focus on maximizing profits and minimizing wasted ad spend makes it a sought-after tool for sellers.
• Official Website: PPC Entourage

HelloProfit

• Cost: Paid
• Description: HelloProfit offers analytics and profit insights for Amazon sellers. Its comprehensive analytics dashboard and profit tracking tools assist sellers in making informed business decisions.
• Official Website: HelloProfit

Zon.Tools

• Cost: Paid
• Description: Zon.Tools specializes in automated Amazon PPC tools, aiming to simplify PPC management and improve campaign performance. Its automation features and bid optimization tools make it a valuable asset for sellers.
• Official Website: Zon.Tools

PRODUCT RESEARCH & OPTIMIZATION

Viral Launch

• Cost: Paid
• Description: Viral Launch offers a suite of tools for product research and listing optimization. Its focus on identifying market trends, analyzing competition, and optimizing product listings makes it a go-to tool for sellers.
• Official Website: Viral Launch

AMZ Tracker

• Cost: Paid
• Description: AMZ Tracker provides tools for sales tracking and product research. Its emphasis on sales analytics, keyword tracking, and rank optimization assists sellers in maximizing their Amazon sales.
• Official Website: AMZ Tracker

Keepa

• Cost: Free/Freemium
• Description: Keepa offers historical data on price and sales rank for Amazon products. Its comprehensive price history tracking and alerts make it a valuable tool for sellers making pricing decisions.
• Official Website: Keepa

CamelCamelCamel

• Cost: Free
• Description: CamelCamelCamel provides price and product history tracking. Its simple interface and price history charts assist sellers in understanding product price fluctuations over time.
• Official Website: CamelCamelCamel

AMZBase

• Cost: Free/Freemium
• Description: AMZBase offers various tools, including a product inspector and calculator, aiding sellers in product research and analysis. Its wide range of tools makes it versatile for sellers looking for comprehensive insights.
• Official Website: AMZBase

Unicorn Smasher

• Cost: Free
• Description: Unicorn Smasher, a Chrome extension for product research on Amazon, provides sales estimates, insights, and more. Its real-time data and user-friendly interface make it a convenient choice for sellers.
• Official Website: Unicorn Smasher

AMZShark

• Cost: Paid
• Description: AMZShark provides tools for sales tracking, keyword research, and competitor analysis, aiding sellers in growing their Amazon businesses. Its comprehensive set of features and in-depth analytics make it a valuable tool for sellers seeking growth.
• Official Website: AMZShark

REVIEW AND FEEDBACK MANAGEMENT

FeedbackWhiz

• Cost: Paid
• Description: FeedbackWhiz helps manage feedback, reviews, and customer communication for Amazon sellers. Its robust suite of tools automates feedback requests and provides analytics for better seller performance.
• Official Website: FeedbackWhiz

Feedback Genius

• Cost: Paid
• Description: Feedback Genius automates feedback and review requests for sellers on Amazon. Its emphasis on automated messaging and customization options helps sellers improve their feedback and review scores.
• Official Website: Feedback Genius

Salesbacker

• Cost: Paid
• Description: Salesbacker focuses on getting more seller feedback and reviews. Its customizable email campaigns and analytics assist sellers in improving their review conversion rates.
• Official Website: Salesbacker

FeedbackFive

• Cost: Freemium
• Description: FeedbackFive helps automate feedback and review requests for Amazon sellers. Its blend of free and premium features assists sellers in managing their feedback and reviews effectively.
• Official Website: FeedbackFive

Reviewbox

• Cost: Paid
• Description: Reviewbox monitors product reviews and provides analytics for Amazon sellers. Its focus on comprehensive review tracking and analytics helps sellers understand their product performance.
• Official Website: Reviewbox

XSellco Feedback

• Cost: Paid
• Description: XSellco Feedback helps manage feedback and reviews across multiple marketplaces. Its centralized platform for feedback management simplifies the process for sellers selling on various platforms.
• Official Website: XSellco Feedback

COMPETITOR ANALYSIS

DataHawk

• Cost: Freemium
• Description: DataHawk provides competitor analysis tools and market intelligence for Amazon sellers. Its robust analytics and tracking features offer sellers valuable insights into their competition.
• Official Website: DataHawk

AMZInsight

• Cost: Paid
• Description: AMZInsight focuses on competitor tracking and analysis, aiding sellers in understanding their competition. Its emphasis on detailed insights assists sellers in making informed business decisions.
• Official Website: AMZInsight

Competitor Inspector

• Cost: Freemium
• Description: Competitor Inspector provides insights into competitor strategies for Amazon sellers. Its blend of free and premium features aids sellers in monitoring and analyzing their competition.
• Official Website: Competitor Inspector

MarketScout

• Cost: Paid
• Description: MarketScout offers competitor analysis and market research tools. Its detailed market intelligence assists sellers in understanding trends and competition within their niche.
• Official Website: MarketScout

IO Scout

• Cost: Paid
• Description: IO Scout provides tools for product and market research, including competitor analysis. Its comprehensive set of features assists sellers in understanding market dynamics and competition.
• Official Website: IO Scout

AMZPing

• Cost: Paid
• Description: AMZPing focuses on competitor monitoring and analytics for Amazon sellers. Its real-time tracking and data-driven insights assist sellers in staying ahead of their competition.
• Official Website: AMZPing

LISTING OPTIMIZATION

Splitly

• Cost: Paid
• Description: Splitly offers A/B testing for Amazon product listings. Its focus on optimization through split testing helps sellers find the most effective listing variations.
• Official Website: Splitly

Listing Eagle

• Cost: Paid
• Description: Listing Eagle monitors product listings for unauthorized changes, protecting sellers' listings. Its proactive approach to monitoring safeguards sellers from hijackers and listing alterations.
• Official Website: Listing Eagle

Keyword Tool Dominator

• Cost: Paid
• Description: Keyword Tool Dominator helps find long-tail keywords for listing optimization. Its focus on specific keyword suggestions aids sellers in improving their product visibility.
• Official Website: Keyword Tool Dominator

Keyword Inspector

• Cost: Paid
• Description: Keyword Inspector provides keyword research and listing optimization tools for Amazon sellers. Its suite of tools assists sellers in optimizing their listings for better visibility.
• Official Website: Keyword Inspector

Helium 10 Cerebro

• Cost: Freemium
• Description: Helium 10 Cerebro offers reverse ASIN lookup for keyword research. Its in-depth keyword analysis tools help sellers find high-performing keywords for their listings.
• Official Website: Helium 10 Cerebro

INVENTORY MANAGEMENT

Forecastly

• Cost: Paid
• Description: Forecastly assists in inventory forecasting and management for Amazon sellers. Its predictive analytics help sellers optimize inventory levels and avoid stockouts.
• Official Website: Forecastly

RestockPro

• Cost: Paid
• Description: RestockPro helps with inventory planning and restocking. Its inventory management tools streamline the restocking process for Amazon sellers.
• Official Website: RestockPro

ScanPower

• Cost: Paid
• Description: ScanPower offers tools for scouting, sourcing, and inventory management. Its comprehensive set of features aids sellers in various aspects of inventory handling.
• Official Website: ScanPower

InventoryLab

• Cost: Paid
• Description: InventoryLab provides inventory management and accounting tools for Amazon sellers. Its integration with other tools and accounting features assists sellers in managing their business finances.
• Official Website: InventoryLab

RestockSpy

• Cost: Paid
• Description: RestockSpy helps with restocking decisions based on competitor data. Its focus on competitor analysis assists sellers in making informed restocking decisions.
• Official Website: RestockSpy

GENERAL AMAZON SELLER TOOLS

SellerApp

• Cost: Paid
• Description: SellerApp provides a suite of tools for Amazon sellers, including product research, PPC optimization, and analytics. Its comprehensive set of features assists sellers in various aspects of their Amazon business.
• Official Website: SellerApp

ZonGuru

• Cost: Paid
• Description: ZonGuru offers various tools for product research, listing optimization, and sales analytics. Its all-in-one platform aids sellers in managing multiple aspects of their Amazon business.
• Official Website: ZonGuru

CashCowPro

• Cost: Paid
• Description: CashCowPro includes tools for sales analytics, inventory management, and keyword tracking. Its focus on comprehensive analytics and management assists sellers in optimizing their Amazon business.
• Official Website: CashCowPro

Teikametrics

• Cost: Paid
• Description: Teikametrics provides AI-powered tools for advertising and inventory optimization. Its AI-driven insights help sellers maximize their advertising ROI and streamline inventory management.
• Official Website: Teikametrics

AMZAlert

• Cost: Paid
• Description: AMZAlert monitors listings for hijackers, reviews, and changes. Its proactive monitoring tools help sellers protect their listings and brand reputation.
• Official Website: AMZAlert
  

Are you ready to supercharge your productivity and take your business to new heights? Look no further! Join us in our quest for success and unlock the full potential of your organization. Take action now and witness the transformative power of cutting-edge tools and technologies. We invite all tool providers to send us a message and showcase their innovative solutions. Together, let's create a future where efficiency, innovation, and growth go hand in hand. Don't miss out on this opportunity - reach out to us today!